Video – It is worth a thousand words, by Bec McSwiney
Did you know that Youtube is the second largest search engine in the world ? Yes you read that correctly…search engine. This means that people are preferring to “Youtube it” than to “Google it”. The reasons for this include our visual learners can listen and view what to do. You can pause and even view video on your phone.
The power of video has taken the world by storm and as more video is created…more is expected. I like the common social media term of “feeding the hungry beast”, as it supports the data of video consumption  and ease of access to video. With social media sites like Instagram you can produce 15 seconds of video and Vine with 6 seconds from your smart phone.
Video allows people/organisations to convey more emotion, passion and to be honest, it is more visually appealing. Why not try to create a feeling in a classroom through a discussion when you can execute this with a 45 second video? Forrester Research has shown that 1 minute of video is equivalent to 1000 words [3,4].
Let me prove my point. I could tell you a story about the fact there is this amazing technological device called the iPhone that will impact upon your life etc etc…or I could show you this video…
Which did you prefer? Some of you will prefer my story but the majority of you would have found the video much more engaging.
How to get involved:
This data and societal trends are all well and good to have general knowledge about, but how do you utilise this information, contribute to the video boom and sift through the 100 hours of video that is posted to Youtube every minute ?
You don’t need a fancy television studio, tricky software or even a webcam. Most smart phones these days have a video inbuilt to your camera, allowing you to edit this on the comfort of your office or even couch at home. There are many free video software available online.
It is important to look at your search terms in providing a number of keywords, looking at the related videos on the right hand column and finding sources of quality.
Anyone with an email can sign up to create a video account. If you have a Gmail account, you are already provided with a Youtube account. The user interface will step you through. When feeling stuck…Youtube it.
- Quality over quantity. With so much video, you want to make sure that the information that you are providing is quality. If you have a lot to say, why not break each key point into a separate video?
- Keep your message simple and to the point. No one has time for rambling. If you don’t get their attention early users will switch off and continue searching.
- Try practicing keeping to a minute timeframe. Place a timer
- Practice makes perfect. Record yourself and play it back. You will pick up on ummmms and mannerisms that you might not be aware of.
- You don’t need to introduce yourself in your video. There are captions underneath a video when you upload it and you can provide relevant links there.
- Review your analytics. You will be able to see a retention rate, providing feedback of how long people are watching your video, where your viewers are coming form and so much more.
- Subscribe to users of video that you find helpful. It will alert you of new content that you might be interested in. Looking for where to start, why not try TEDx or USQ?
For those of you who are keen to now starting to embed video in presentations, I could explain how to do this with a diagram but why not keep in the spirit of video and watch the how to guides below:
- Embedding into a blog
- Embedding into a Powerpoint 2010
- Embedding into Powerpoint 2013
- Shortening a video link to track how many people have opened it
I would love for you to share the Youtube (or Vimeo) URL of a video that you have recently found and the reasons for why you like it.
This link might provide you with some inspiration as it shares the top ten videos of 2013 and also some pretty impressive statistics.
To kick start the conversation here is one of my favourite videos:
https://www.youtube.com/watch?v=5KlS45U7-O4. Having played a lot of sport as a child, I felt instantly connected with the video and despite that there was very little audio the visual power continues to leave me with goosebumps. It was so popular that in fact they released a winter Olympic version: https://www.youtube.com/watch?v=57e4t-fhXDs