Getting Connected! by Ron Pauley, Liaison Librarian


Image LinkedIn by Esther Vargas Licensed (CC BY-SA 2.0)





What is LinkedIn?

This short 2 minute video sums it all up!


LinkedIn – Some Background

Conceived in 2002 as a way to help professionals find and keep in touch with each other, LinkedIn created a space to display resumes online, and promote one’s skills – a platform ideal for job seekers and head hunters alike. In this respect, LinkedIn has indeed become the recruitment tool of choice; “94% of recruiters who use social media use LinkedIn.” John Zappe LinkedIn Dominates Social Media Sourcing and Recruiting

Had LinkedIn remained simply an online job matching service, it is questionable that we would be reviewing it as part of the USQ 23Things project.

Jeff Weiner’s appointment as CEO in 2009 however, saw the transformation of LinkedIn from a job hunting site, into a professional “development” site, fully utilising its social media platform to inform, influence, and educate, demonstrably bringing new life, and increasing membership of 32 million in 2009 ( ) to over 300 million worldwide (6 million in Australia) by mid-2014 (


Academic Applications

It is the specific benefits and features created for academics, students, and educational institutions which attract our attention today. Academic advantages include improved facilitation to: connect to fellow researchers, find and reach people you need to build a broader network of professionals, establish collaborative relationships and projects, acquire and share expertise.


It could be said we are just beginning to glimpse the potential value of LinkedIn to the academic community. For example;

  • “As an academic whose primary focus is the education of undergraduates (as opposed to living a publish-or-perish life), I use LinkedIn as a tool for keeping track of graduates, making contact with professionals whose expertise could enrich our educational programs (e.g., through guest lectures in courses or seminar series), and helping current and former students network professionally.” Jason Miller Quora Blog:Do academics find value in using Linkedin? Why or why not?
  • The Influencer’s program initially launched in 2012, is expanding its publishing platform in 2014 to allow you to publish original content on LinkedIn’s platform, and thus push your content out to your network immediately, very helpful if you wish to attract attention and expand your reach. John Bonini How LinkedIn Got Cool & Became Your Most Powerful Distribution Channel


Student Benefits

Students can also benefit from engagement with LinkedIn to network with other students, promote their skills and specialisations prior to graduation, find a career mentor, and connect with major employers globally.


Employer Benefits

LinkedIn has become a tool of powerful influence, not to be overlooked by employers.

  • “When someone looks at a profile of one of your employees, it not only speaks to their personal brand, but to your company brand as well. If you help your staff build stellar, compelling profiles and show them how to engage and stay connected to their brand community, you’re sending a message about your company brand to everyone who visits their pages or interacts with them. This is valuable to clients, potential customers, business partners and existing and future employees. It supports competitive advantage. Through the collective profiles of your employees, people can see the talent and specific skills of your people.” William Arruda Why Every Employee At Your Company Should Use LinkedIn



The true value of LinkedIn is in the engagement, so let’s get connected.

Join or Sign In


Create a basic profile to get started. Once you are a member of Linkedin you will find yourself prompted to develop your profile; you can take your time with this, but for now at least, complete your name (and upload a profile photograph – remember, this is a professional site), and your current job description at USQ. You will notice the USQ Logo appear.


Connections. There are differing opinions on the benefits of connecting with only known colleagues or making new connections to expand your knowledge and collaboration base. For now, search for a colleague, or a past associate you wish to re-establish contact with, and invite them to connect with you.

  • “Personalize each connection request with a reminder of how the person knows you or explain why they should connect with you, and you’ll find they’re far more likely to accept.”   Melanie Dodaro 6 Ways to Grow Your LinkedIn Connections
  • “… keys to networking for academics on LinkedIn: how to find and sustain a professional relationship with colleagues and experts in your field, get others to Endorse and Recommend you in the right ways, and connect LinkedIn to the rest of your professional life.” Stacy Konkiel How to become an academic networking pro on LinkedIn


Groups. LinkedIn provides the platform and features to start your own group, or join up to 50 of the existing groups. You are not limited to joining groups in your own profession; you may wish to join in conversations beyond your usual network.

Search for groups in a field of interest to you, choose at least one and join to explore the features of group function as well as participate in conversation. You can withdraw from a group at any time. Stuck for ideas – you might like to consider: Innovative Learning & Education Innovators, Higher Education Teaching & Learning, TechinEDU, eLearning Global Network, Australian Higher Education, Future of Learning, or perhaps the newly formed local group Toowoomba Queensland Community.


Influencers and the Pulse. LinkedIn engages with a wide range of industry Influencers. Feeds of their short articles will automatically come to you through the Pulse (Similar to the Facebook News-feed).


A Final Word

LinkedIn CEO, Jeff Weiner shares his vision for the future of LinkedIn, and how LinkedIn job market analytics may one day directly inform educational institutions on program and course development.

Wayne Breitbarth Power Formula Blog: Excerpts of the Weiner interview

4 thoughts on “LinkedIn

  1. Ron

    Thanks for your encouraging words Alison.
    Reviewing my final draft, it was difficult to trim it down… in the end I decided I’d leave a few things to be discovered by exploration – “LinkedIn for Education” is one example (found under the “interests” tab). I look forward to seeing what insights and applications others may share.

  2. Pingback: The linked thIng | DrAlb

  3. Peter Albion

    Thanks for an interesting post, Ron. As I’ve noted in my blog post, I’ve been on LinkedIn for a long time and have watched it evolve but you have pointed up some wrinkles I have not really explored. Perhaps I need to spend some more time poking about in there.

  4. Tarran Deane

    Hi Ron, terrific article and insights on LinkedIn. I’m speaking at a government association conference on Thursday afternoon in Tasmania, on “Amplified Leadership”. Your post will be a great resource to reference too! Well done!


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